Wooderful Floors a start up company that offers wood flooring refinishing in Pittsburgh, Pennsylvania. The company was formed as a L.L.C. Logan Madison.

Keys for Success

Wooderful flooring has identified key elements that will ensure its rapid growth to profitability within one year.

1. Careful attention: Each floor must meet exacting standards.
2. Customer satisfaction: All customers must be satisfied with the work.
3. Business efficiency: All processes and activities in the business must be analyzed and determined if the most efficient process is being used.

Competitive

Wooderful Floors will place emphasis on trust and environmentalism to grow its market share. Wooderful Floors only uses a water-based finish product. The product, which is relatively new, is just about as durable and non-toxic as polyurethane alternatives. It also doesn’t emit toxic fumes in the air. Due to toxic fumes, homeowners often have to move out of their homes for several days. Wooderful flooring has extensive experience using this water-based product. Logan is the most experienced service provider for water-based products.

Management

Logan Madison graduated from Allegheny College with a Bachelor of Arts. For the past several years, he worked as a floor finisher with a general contractor. From the first month that the water-based products entered the market, Logan was using them and learning more and more about the proper application of these breakthrough products.

Through a combination of skill and experience, Logan will lead Wooderful Floors to profitability with the first year. Wooderful Floors is expected to experience steady growth in sales over the next two and three years and correspondingly higher net profit.

1.1 Mission

It is Wooderful Floors’ mission to offer the highest-quality environmentally-sound wood floor refinishing service in Pittsburgh. Wooderful floors will quickly establish a loyal client base by offering fair pricing and meticulous craftsmanship.

1.2 Keys to Success

• Attention to details is essential. Each floor must be refinished with perfection.
• Customers must be 100% satisfied will all of Wooderful Floors’ work.
• Wooderful Floors is a labor-intensive job that requires a lot of love. However, Wooderful Floors must pay attention to business efficiency in order to remain a viable company.

1.3 Objectives

• To become the premier environmentally-sound wood floor refinisher.
• Profitable within one year
• Achieve significant gains in market penetration.