Chicano Stylez, (CS) is a store selling clothing and accessories that caters to the Chicano/Hispanic communities in Eugene. We have unique products available from Los Angeles all the way to South America. CS aims towards becoming Oregon’s leading cultural retail store. We aim to make high profits and have great customer service by providing a wide selection of rare and high quality products to our customers.

We are located in downtown Eugene and serve as a central point for the Hispanic population. We believe it is vital to create a community of acceptance and care. It also provides a space where individuals can connect with and identify with the cultural aspects of their culture. We take pride in offering children free services such as story nights and art lessons.

Chicano Stylez encourages creativity, respect for others and fosters an environment that is open to all employees. Chicano Stylez also offers employee goals like profit sharing that supports company growth.

1.1 Objectives

1. Chicano Stylez should be considered the best cultural retail store for Oregon.
2. To make a small profit in the first one year.
3. To have a customer base of 5,000 by the end of year one.
4. To achieve a positive net profit by year two.

1.2 Keys to Success

Chicano Stylez must succeed:

• High-quality products
• Provide excellent customer service
• Be a helpful and respected member of the community
• Continue customer loyalty and repeat business