The Water Factory is a network marketing firm that sells Water Genie home water filtration systems. The network marketing business model was chosen by the Water Factory to generate recurring revenue in a home-based company. Aitch, the founder and the owner, has conducted extensive research and determined that the filtered drinking water market is a rapidly growing and large market. People will pay five times more for water than for gasoline when they can get it at a fraction of the price.

Aitch uses his network marketing business model to reach his target market. Aitch can turn prospects into leads much easier because there is already a connection with these prospects. Aitch also earns commissions through network marketing for each salesperson he recruits. Aitch also earns revenue for each person his salespeople recruit. This revenue stream makes Aitch’s job a business. It allows him to make money even when he isn’t working.

The Water Factory will reach profitability by month 12 and will have modest, but steady, profits by year three.

Objectives

Below are the objectives of the first three years.

• To build a service-based business whose main goal is to exceed customers’8217; expectations.
• The Water Factory products are used by at least 10% in the local community.
• To increase the number to 20% per annum.
• To establish a sustainable home-based company that can survive on its own money flow.

Mission

Water Factory is dedicated to providing the best water filtration units for our customers. We are here to retain and attract customers. This maxim will guide everything else. Our services will exceed the expectations of our customers.