Columbia Cleaners will be a new start-up business that J.C. Copperbeech has established in Hillsboro, Oregon. It is a limited-liability company. The company will provide dry cleaning and laundry services, as well as garment alterations. They also offer regular home pick up and delivery. Because of our pick and delivery service, we won’t need a manufacturing facility. However, we will require delivery vans and customer-service trained drivers.

Customers can choose payment either at the time of each delivery, or by monthly credit card billing. We will send monthly statements to all contract customers, detailing service fees and charging to their credit cards.

The business offers door-to–door dry clean, laundry, and alteration services in Hillsboro (OR) and surrounding areas that will certainly attract customers’ attention. Some customers working may find this service convenient and wish to try it. If customers are satisfied with the service, they will likely be repeat customers. Customers who are loyal to the service become regular customers. These customers will be more likely to recommend Columbia Cleaners their friends and coworkers. Columbia Cleaners’s image will be enhanced as more customers use this service. This will allow us to gain more market share.

Sales are expected to increase gradually over the first year, with total sales of $324,000. We anticipate modest net profits in the first one year. Expect to see substantial growth in net profits the second year and third year.

1.1 Objectives

Columbia Cleaners offers laundry and garment alteration services in Hillsboro for its customers.

• Establish sustainable business by the end of the first year
• First year total sales exceeding $324,000
• Production of net profits

1.2 Mission

We offer dry cleaning, laundry, clothing alteration, and free home delivery. Our convenience and high quality will make it easier for customers to work.

1.3 Keys for Success

1. A comprehensive marketing strategy will be key to the success of this business as it enters its first year.
2. It is important to remember that the target customers have money and want to be provided high quality service, therefore, they will only use this service if they are entirely satisfied.
3. Also, customers should be able to access the service at their convenience and not have to wait for too long after a hard day’s work.