The Pasta House Co. Fenton business plan (PHC), highlights the opportunity to acquire the assets, leasehold improvements and restaurant currently operated as JD Drews. The current owner is interested to sell the operations as the store is not performing as expected. He would also like to get out the debt service that he has incurred and leave behind this location. I plan to submit his business plan and rent payment to his bank. We will be in a position to accept the SBA loan and, with additional funds, transform this location into profitable Pasta House Co. franchisor restaurant.

It is located only 1/4 mile from Gravois Bluff’s, which is the largest land-moving project in Missouri to build a major shopping center. While the rent is only half of the price for Gravois Bluff&#8217’s retail shops; however, it offers the same sales opportunities. The newly completed highway 141 provides hundreds of thousands for local residents, as well as shoppers from the outside. It also offers many opportunities for travelers who use it. Due to the large number of customers, there is no Italian restaurant in Fenton. There is also a great need for a family restaurant that serves both adults and children.

This turnkey operation is suitable for families with PHC. It can accommodate 170 patients. With the current leasehold improvements and quality kitchen equipment it would take very little to upgrade this operation to the legendary PHC winning formula. Fenton has a projected 30% growth in the number of families with high incomes. Fenton is in dire need of a family-friendly restaurant. PHC is the perfect restaurant for a perfect neighborhood in the perfect place.

Dennis Boldt will open a second Pasta House Co. location in Fenton. He previously operated a successful franchise in High Ridge, Missouri, for over 20 years. The Pasta House Co. is based in St. Louis and has more than 34 franchise locations and companies in the United States.

PHC Fenton has a prime location and great food. There will also be no competition.

1.1 Mission

Pasta House Co.’s mission is to provide affordable, high-quality Italian food that is authentically Italian. Our mission is to deliver an exceptional dining experience for every customer. We help customers by suggesting additional items that will enhance their dining experience. Our restaurant is clean.

We are proud of the people who work with us. The Pasta House Co. has found that quality employees produce high-quality food, clean the restaurant, offer better service, and are happier to work there.

1.2 Objectives

The objective is to purchase the current assets and leasehold improvements of the JD Drews restaurant and convert the existing restaurant to a profitable and successful Pasta House Co. franchise unit. I will replicate the successful formula that I used in my 20-year-old operation of The Pasta House Co. High Ridge. I will be able to achieve outstanding results in this location that is rapidly growing by using the same strategies and having a solid management team behind me. My objectives are as follows:

• Pasta House Co. provides the best quality food and service to the High Ridge community for more than 20 years.
• Instil trust and cooperation among team members.
• Combining corporate marketing strategies with mine will help you build volume quickly.
• Sales of $1.5 million to $2,000,000 in the first year, with 10% growth.
• High Gross Margins
• High Ridge must maintain consistent food and labor cost.
• Keep and expand my excellent reputation.
• You can still find a family restaurant in your neighborhood.

1.3 Keys To Success

• The Pasta House Co. brand and reputation are well-known in the St. Louis region. The St. Louis area loves the food they serve every year.
• All products we sell are top quality. We combine these high-quality products with exceptional service and ambience. The menu also includes items that are suitable for both single and family members.
• The current staff and management have a lot experience.
• Location, Location, Location! Some people have named the intersection of Hwy 30 and 141 “The Golden Circle”. Fenton is Missouri’s fastest expanding community.
• The shopping center’s location is more than three years old. Every spot in the center is filled and the main anchor is a Dierbergs grocery store, the highest quality grocery chain in the area.
• The location has private rooms available for reservation. I developed the bulk food and catering large events concept at another location and plan on promoting it with the party rooms.
• You can promote repeat customers by creating a frequent diner or birthday club. It will also serve as a sales tool.
• A management that is fair to all employees. We create an environment where employees are happy to come to work and earn well.
• Great employees make for a great restaurant.