Dancing is an ancient tradition. For centuries, ballroom dancing was a popular activity at social functions. Swing and Latin were the Waltz- and Foxtrot of old. Recent years have seen social dancing become a more prominent part of our lives. It is in our media, our music and day to day social functions. It isn’t taught to children from parents so they are searching schools that offer it. Dancesport being considered as a gold sport in the next Olympics will increase exposure to Social and Ballroom Dance.

U&ME Dance is committed to providing quality, affordable dance instruction in Bellingham. Bellingham has a vibrant and committed ballroom dance community. However, there has never been an actual dance studio, where these people can expand their knowledge of dance and enjoy being with other people of like interests. We intend to draw in the existing dance community and build a solid base of support to help us get started. We will then be able spread the message that dancing can be fun and an exciting way to spend your time. Dancing has many benefits that will appeal to people of all backgrounds and interests.

U&ME Dance was founded by Toni Simler (a mother-daughter duo) and Mary Evans (a dancer/owner). Both have been active in ballroom and social dance since 1995. Mary was an instructor and supervisor in dance studios throughout the Seattle area. In the last three-years, she has taught private dancing instruction as an independent contractor. Toni retired recently from Lucent Technologies after thirty years of service as a manager in customer support, contract management, and business management. She studied dance for many years with her husband. They still enjoy dancing socially. Toni will be joined by Mary to create a strong team for U&ME Dance.

1.1 Objectives

The following are goals and objectives of U&ME Dance for Year 1 through Year 3 :

• Make a dance school that’s warm and supportive. Customers will love it.
• Offer a social and entertainment platform for people from diverse backgrounds and ages.
• Dance training is available for all levels, beginner through advanced.
• To encourage long-term commitment, provide staff with ongoing training, incentives and benefits.
• Increase sales to reach $300K by end of Year 1 and maintain an annual growth of 15% per year.

1.2 Mission

U&ME Dance offers a place where people can learn to dance, meet new people, have fun and feel comfortable. There are many price options available for dance. We have a variety of dance programs, including packages and group classes that can be tailored to your specific needs. Our instructors are trained by some of the best professionals in the region. Students are provided with the most up-to-date techniques and steps, and also have access to the latest trends in dance. U&ME Dance embraces diversity and promotes an alcohol-free and non-smoking environment.