Bowling is an entertainment industry in Anytown with a customer base that has diminished over the past few decades. Senior citizens today are avid bowlers from yesterday. The actions of their elders were questioned by the Baby-Boomers, and they also stopped bowling. Without innovation, bowling was eventually lost as America’s favorite sporting event.

Anytown cannot replace the old athletic and social event bowling, but it does need innovation. Sally Strike, who is also the manager of Bowl Weevil knows the trends of revitalization within the bowling communities. This comes from her participation in youth bowling and her involvement with the Professional Bowling Association. Sally has previous experience as both a bowler within the community and as a marketer and business analyst for Professional Bowling Association. Sally will be able access her contacts from the Professional Bowling and Skating Associations in order to encourage touring tournaments and competitions.

Sally has completed the necessary research to plan and execute designs for a new, downtown bowling alley. Bowl Weevil will use the building’s nostalgic vibe to create a unique atmosphere. It will attract after-school children looking for entertainment and snacks, families with young kids seeking affordable entertainment, seniors looking to have fun, and local bowlers looking for league competition in their neighborhoods. We offer special rates for groups and families, as well as themed nights featuring live music.

Sally is contributing $60,000 of herself to the venture and asking for $163.900 in a seven-year loan. This will allow her to start-up this new venture. The loan will be secured with the owner’s home equity. Based on market research in Anytown, we project sales of over $500,000 in the first year, and strong net profits in year three with nine employees.

1.1 Mission

The mission of Bowl Weevil is to provide the highest form of entertainment in the Anytown community. We provide entertainment for all ages, as well as the best bowling.

1.2 Objectives

1. Sales of $523,000 in year one and $608,000 by year three.
2. Gross margins greater than 65%
3. The third-year net income exceeded 2.7% of sales

1.3 Keys for Success

1. Excellence in entertainment.
2. Establishing a network of regulars.
3. Group rates
4. It is an excellent value for sports lessons and entertainment.