Opportunity

Problem

There is a rising demand for fast-food snacks, which can be consumed while shoppers are shopping at the malls.

Solution

Fresin Fries encourages kids to bring their friends, family, and coworkers with its innovative environment, fresh-cut Belgian Fries and unique dipping sauces.

Market

Fresin Fries intends to cater to the bulk of teenagers and youngsters in Singapore. This group is important to us for many reasons. It is our goal « the extraordinary fastfood place » and we believe the age range between 15-25 is the ideal age for brand building. They are often on a fixed or limited income and need a value/price ratio that does not exceed their budget.

Our secondary target is the 25-37 year olds, who are frequent restaurant and lounge patrons. They are more flexible about their budgets, and they seek out more than a price/value relationship.

Competition

Any food outlet within 300 meters of the Orchard Road is our main competitor in this market. There are Tori-Q and Pizza Walker in our area, as well as Starbucks, Bread Talk and Rotiboy.

Why Us

Our customers will be able to experience this new « pop culture » in person at our outlet(s) or online. We will sell everything, from pre-packaged sauces, t-shirts, and potato cutters with our official logo attached.

Expectations

Forecast

This plan will be used to locate a space for the initial launch. Two $100,000 investments will be required to cover the costs. One at startup and another at the start the second. We expect strong economic growth in all three year, with profitability expected to begin in the third.

Financial Highlights per Year

Financing is Required

The company is owned by the original 4 founders, who each will contribute $25,000 for the same amount of share, 25%, and $100,000 in paid-in capital at the start. This will pay for all start-up expenses. At the beginning of the second calendar year, we will contribute an additional $100,000.