With the expansion of the Oregon State University (OSU) campus and tourism growing in the Bend, Oregon area, The Coffee Break will start business to provide convenience while still maintaining nutrition and satisfaction. Market research has revealed a promising demographic among women and people over 55. We will provide great food in a timely way to satisfy their needs. Also, The Coffee Break will have a small coffee bar, soda fountain, and ice cream case for those who wish to take time from their day to enjoy a delicious refreshment.

Our main target markets include students, business people and tourists. All of these segments appear to be growing in size and demand. Our prime location will make it easy for many of our customers to get around.

1.1 Mission

The Coffee Break will set a new precedent for local standards. To make it convenient and easy, convenience stores and ice cream shops will no more be offered separately. The Coffee Break welcomes everyone, no matter what their age, whether they are browsing or 5 minutes away.

Success Keys 1.2

These are the keys to success in Coffee Break’8217

1. It is located near several small businesses and universities. The customer base will continue to grow.
2. First in area to combine a convenience store with a nostalgic setting.
3. Flexible hours available to accommodate peak and offpeak customers.
4. Unique and high quality goods at reasonable rates

1.3 Objectives

The Coffee Break will be a convenience store for busy college students, local business employees, and tourists. It will quickly become the place to go for fast needs and some relaxation after a hectic day. The Coffee Break will be a key component in achieving this goal.

1. In year 1, generate $218,000 in sales, with a 11% growth rate over the next four.
2. Realize a gross margin of at least 55% each year.
3. You should have a net profit exceeding $20,000 by the end the year 1.