Guildford Dry Cleaning Service LLC is a sole-trader start-up that will be based in Guildford. The company will provide dry cleaning, laundry, and garment alterations, offered with regular home pick-up and delivery services.

The company will have its own production area, but it will not require a retail shopfront due to our pick up and delivery service. However, we will need delivery vans, and customer service trained drivers.

Customers have the option to choose whether they want to pay for each delivery at once or through monthly credit card bills. Each month, each customer will receive statements from the Service, which detail service fees as well as the charges for service.

The business provides a new door-to-door dry cleaning, laundry, and alteration service in Guildford that surely will attract customer attention. This service may be convenient for working customers and they might want to give it a try. Customers will be more satisfied with the service quality if they are satisfied. If they are regular customers, they will become loyal. These customers will refer Guildford Dry Cleaning Service their friends and colleagues. As more and more customers use this service, Guildford Dry Cleaning Service’s image is enhanced and we will gain more and more market share.

Sales forecast for Year 1-3 will see sales increase slowly and reach PS324,700. Solid Net profits are projected for the first year. The third year sales and net profits increase dramatically.

1.1 Mission

Dry cleaning, laundry and clothing alteration will be offered with free pickup and delivery to your home. Customers who work will appreciate our high-quality and convenient services.

1.2 Keys To Success

1. It is the first year for the business to be operational. A solid marketing strategy will ensure that the business succeeds.
2. It is important that you remember that target customers want high-quality service. They will use it only if they are completely satisfied.
3. Also, customers should be able to access the service at their convenience and not have to wait for too long after a hard day’s work.

1.3 Objectives

Guildford Dry Cleaning Service provides garment alteration and laundry services for customers within the Guildford area.

• Attain a 30% market share by the end of the first year
• Your first year’s total sales exceed PS324,000
• Net Profits exceeding PS75,000.