Since 2007, Jean’s Tofu Delight has been a popular product brand in Richmond. The company’s tofu pate has grown in sales by 15% each year, for the past three years, and is now available in over 100 store outlets in the greater Richmond area. Jean’s Tofu Delight is expected to make $580,000 in annual sales. This was possible with an initial investment of $100,000.

Jean’s Tofu Delight plans to expand its operations to include distribution to shops in the northwest region. The expansion plan will be supported by owner funding and internally generated cash flow. A $100,000 short-term loan will be secured by the company. Based on the company’s current success with Richmond customers, sales projections for the next three year are made. Initial contacts with state retail outlets have been made and potential target markets identified.

This will enable sales revenues to increase by $1.1 million before the end of Year 2.

1.1 Mission

Jean’s Tofu Delight’#8217 is Jean’s Mission.

• Quality We won’t accept less than the best quality tofu pate.

• Innovative. We have been at forefront of health and nutrition trends for many years. Our past and future success is due to our innovative products, high quality manufacturing, industry expertise, and quality control.

• Integrity Customers rely on our quality tofu products. Jean&#8217’s Tofu Delight is based on our commitment to maintaining the highest quality standards. Tofu pate delivered to consumers is possible only through close cooperation and mutual trusting between the retailer and supplier. We stand behind our products and our service.

1.2 Objectives

The goal of Jean’s Tofu Delight?

• Create a regional sales staff.
• Establish strong sales in the region’s five metro areas in Year 2.
• Ensure that you keep costs and operations under control during expansion.