The telecommunications revolution has arrived: Personal communications and unified messaging systems are at the vanguard of this technological phenomenon. Since 1984, when long-distance and local telephone services were deregulated, competition has intensified and sought to find every nook of telecom products and services that are available for consumers and businesses. Although mobile and cellular phones were first introduced 15 years back, they have expanded to meet the increasing demand for communication. Companies that have not foreseen change–or kept up–are quickly consigned to the technological and financial graveyard, Iridium being just the latest example. As the final arbiter in a marketplace, financial muscle has been replaced by quality and depth management and speedy execution. AT&T realized this and hired a tech-savvy CEO to make the necessary changes. Iridium didn’t and was punished for it.

TeleSpace is well-positioned to become a market leader in personal communications, unified messaging and mobile communications. Now that business and the consumer have telecommunications mobility with numerous phone and fax numbers, pagers, and email, they are demanding simplicity and speed: One identifier for their complex business and personal lives that will find them anytime, anywhere, and deliver their communications. They want and need MyLine.

MyLine has been an operating system for over five years and has a loyal, though small, core of customers. It is easy to use, clean, and elegant. The system contains a number of complex features, some crucial, and some not. MyLine has not had much success due to its design and marketing. It was marketed more like the pocket knife from the early TV ads. It was twice the weight it should have and came with instructions. Before the product was even opened, customers knew that they were in trouble.

Internal market research has shown what the consumer wants, and MyLine has it! There are five primary target market segments, of which three will be discussed. If the customer is on earth, MyLine will find him/her. There’s also the Soccer/Sports Mom. She is mobile, but often impossible to reach–except via 800 MyLine, which is free and available 24/7. For personal or professional use, the military market offers a lot of potential. They expect reliable, confidential, mobile communications. MyLine can help them enlist.

The total telecommunications market, which is estimated to be worth well over $200 Billion, is massive. At this point, it is difficult to quantify the sub-industry of personal communications and unified messaging with its hundreds of million actual/potential customers. With sales at $5 million per monthly by the end in 2013, the projected sales for the third year are estimated to be around $40 million. However, that is still less than 1% of the market share. It would likely take a five- to ten percent market share to become the market leader. Management plans to achieve this within five years.

1.1 Objectives

TeleSpace’s primary corporate goals are:

• In five years, be the market leader in personal communication and unified messaging services.
• To be the lowest cost provider and promote aggressive pricing in the industry.
• To have the best and most responsive customer service by year-end Year 1.

1.2 Mission

MyLine is already the most technologically-superior personal communications system in the world. TeleSpace management will continue to build on MyLine’s technical reputation and brand in order to be the market leader for personal and business communications and unified messaging systems in five years.

1.3 Keys to Success

TeleSpace has three keys to its success:

1. Marketing must generate sufficient sales volume for aggressive pricing while still achieving the planned profitability projections.
2. You will need strategic partners to promote MyLine via their distribution channels and private label it.
3. Equity capital should be secured at a reasonable price.