HandyMan Stan is an organization that provides a handyman service for residents of Duluth. By developing the reputation as a qualified, reasonably priced and trusted service provider, HandyMan Stan will quickly generate market penetration and develop a solid foundation of repeat customers.

Market

HandyMan Stan&#8217’s target market has been split into: property managers, home owners, and property managers. The home owner segment has 24,090 potential clients. This segment has a 5% annual rate of growth. There are 1,243 potential customers in the property manager segment. This segment is experiencing an average 4% annual growth rate.

Services

Stan, a handyman, can provide a variety of home repairs services. Most of the tasks are small and easy. If the problem becomes more complicated, a contractor may be best suited. HandyMan Stan offers the value-added option to prescreen contractors if Stan is unable or unwilling to repair the problem. This will help to build trust with customers so that they are more likely to call Stan when they have a small issue. Stan offers fix-it service for plumbing, electric, fences, windows and decks/patios. He also paints, weatherproofs floors.

Competitive Edge

HandyMan Stan will offer a lower price and a lower minimum charge to differentiate him from the competition. Stan charges $30 per hour, which is a reasonable amount to encourage people hire him for tasks they don’t want to do or to just ignore until it becomes a bigger problem. Stan’s one-hour minimum is the second aspect of his competitive advantage. This compares favorably to industry competitors, who have minimums of two to three hours. This provides a competitive advantage for customers who can call Stan&#8217’s help earlier than with similar service providers.

1.1 Mission

HandyMan Stan is a handyman who provides affordable, reliable, and knowledgeable service to the Duluth area of Minnesota. HandyMan Stan is a honest handyman who will do the right job and give every customer a day’s worth of work.

1.2 Keys of Success

• Treat each customer like the most important client in your business.
• Honestly evaluate the needed skills for a job, passing it onto a contractor if it is too difficult as opposed to taking on a job that cannot be completed perfectly.
• You will be able to achieve profitability if you work hard and guarantee your work.

1.3 Objectives

• Develop the business into full-time employment within 12 months.
• At the end year two, generate steady revenue each year
• Repeat customers are a great way to increase your revenue by more than 20%