NW Architecture is an architectural firm that specializes in residential, commercial, and industrial architecture. It will be based in the Bay Area, near San Francisco. The firm will provide architectural services using technologically superior processes, providing greater value for clients and enhanced design and construction.

The target client is segmented into four categories; home owners, developers, government, and contractors. NW Architecture will have an advantage in digital-based design because of its extensive knowledge. Superior customer service will also be a point of firm differentiation.

In the first year, sales are expected at $102,000. By the third year, they will be $500,000 We will be profitable within three years of starting.

The biggest challenges are securing the right location, setting up the initial client base, then positioning the firm for a greater, global market.

This business plan details the goals, focus, implementation, and exit strategy of this startup company.

1.1 Mission

NW Architecture provides a new digital interactive media option for the client and builder. This media will clearly show the client and the builder exactly what the design will look like and the method of construction.

To understand what the final result will look like, the client does not have to know any architectural terminology. This is possible thanks to the use of interactive video and computer rendered images.

The media can be used in construction documents. A video rendering of the entire building, including both images in high quality and specifications, will be available to the builder. The entire building will be rendered in three dimensions so that anyone with a basic understanding of computers can access it.

1.2 Keys to Success

1. Technology-advantaged service for your customers.
2. We use a diverse team to offer a wide range product styles.
3. Many global connections.

1.3 Objectives

1. Year 3, $500,000 sales and Year 4, $700,000.
2. Market expansion of 20% per year via the Internet.
3. In Year 4, creating a new market segment with the three-dimensional construction documents, and interactive digital presentations to clients.