ScholarshipAssist provides assistance to college-bound student in the search for scholarship money. ScholarshipAssist has the ability to increase the amount of scholarships awarded to students. It can also increase the chance of students receiving a scholarship. ScholarshipAssist provides personalized consulting for each client and maintains a vast database with available scholarships.

Keys for Success

ScholarshipAssist identified three key ingredients to success which it believes will contribute to the overall health of the company. First, customers must be offered significant value. The second is to maintain a 60% success rate for securing scholarships or increasing the amount of the scholarship. A third key ingredient is to strictly control your finances.

The Market

ScholarshipAssist has segmented its market into two distinct segments. The first group is sure thing applicants, the market segment that is very likely to receive scholarships. This segment has 93,000 potential customers and is growing at 10% annually. The second group is questionables whose needs will be met by significantly increasing their likelihood of receiving a scholarship through ScholarshipAssist’s guidance. This group can support 112,000 people and has an annual growth rate in excess of 11%.

Management

ScholarshipAssist is being lead by industry veteran Steve Tracker. Steve’s educational credentials include a graduate degree in business from Babson College. He has been employed in the financial aid section at Babson college, Fannie Mae and Pew Charitable Trust Foundation. ScholarshipAssist’s success is ensured by a highly experienced manager.

ScholarshipAssist has forecasted conservatively that it will sell $172,589 per year for year two and $232.508 for year three. Profitability will increase over the next three years. ScholarshipAssist is able to rapidly increase market penetration in a highly competitive market space by using a combination of a business plan that is innovative and a seasoned manger.

1.1 Mission

ScholarshipAssist was founded to help college students find scholarships and realize their dreams of attending college. ScholarshipAssist aims to achieve 100% customer satisfaction.

1.2 Objectives

• You can be THE resource for scholarship assistance.
• You will reach profitability by year end.
• In just three years, reach $200,000 per year.

1.3 Keys to Success

• Offering clients valuable information, such as a database of scholarships or useful application information, is a great way to provide significant value.
• Assist at least 60% clients in obtaining significant scholarships.
• Maintain strict financial controls.