This business plan was created to help secure additional long-term funding in order to open QSR (Quick Service Retail). The owners of the company are willing to invest $30,000, and assume over $110,000 in short-term liability to secure the funding for inventory, and early operations. The SBA 504 loan we seek is in the amount of $200,000, and if approved, will be amortized to 10 years.

The franchiser, “The Sub Shop Corp.,” is one of the fastest growing franchises in North America. Last year, sales topped $800,000,000. The chain is positioned somewhere between traditional fast food restaurants, and sit-down restaurants. This market segment is more concerned about the health and benefits of their eating habits and will pay more for better quality fast food. We aim to be the Ashland Metro’s best choice for fast food.

To help us achieve our goals and promote a healthy lifestyle, local sporting events will be sponsored and 3% profit will go to local charities. We will become a part of the community. We will also promote our products to local businesses such as the Shakespearean Festival and local hotels.

This plan will help us obtain the $200,000 SBA loans. Once that’s done, we can then work towards building value for our constituents as well, our employees, customers, community, and our employees. These goals are consistent with what the SBA and its guarantors expect of themselves.

1.1 Objectives

Our first objective will be to open the Franchise Restaurant within four months from when our site is confirmed and approved by the realtor. Since our site was confirmed in April we aim to have it open by August. Our P&L, Balance Sheet and Balance Sheet all start in August. You can find information in the Start Up Summary Section about the start-up expenses between April-August.

The Sub Shop will turn a profit by the beginning of our second fiscal year of operations.

We will repay our $200,000 SBA loan by the end year to $180,000.

Repeat customers will constitute 70% of our overall business by the end of year one. We will use a local marketing research company to track customer loyalty and habits, and we will publish these results to our employees once every quarter.

Net profit for year one will reach 21%

1.2 Mission

Our goal is to provide Ashland with the best and most nutritious fast food at a slightly higher price than other restaurants. Our reputation will be earned as the most clean fast food restaurant Ashland thanks to our high quality standards.

We are as concerned about our community as we are about making a profit. We will devote 2% of profits to a local women’s shelter, and 1% to a local environmental conservation fund. Our company was founded on a belief that good deeds and good works not only meet the needs of the community but also help to keep the company healthy and dedicated to its customers’ success.

1.3 Keys to Success

The key to success lies in the location. It is important that the location meets all of our expectations. According to the franchise agreement, a ‘#8220Type A &#8211 Profile 18221 location must accommodate a minimum of 6,000 customers within four blocks or five minutes walking distance. The location must have adequate pedestrian traffic. Customers must also be able to eat out at lunch.

Our ability to implement our plan is another key to our success. We will fail or not be successful if we neglect to implement our plan.