Aztec food imports (Aztec), will supply Mexican food product imports to meet the increased demand by the city’s Hispanic/Latino communities in the greater Richmond area. This community now represents half of Richmond Metro’s (250,000) population. It has experienced a 70% growth over the last five-years. Aztec has surpassed all competitors in supplying mexican food products into the area’s two PriceRight grocery stores. Aztec will start a successful business servicing the small and large markets.

1.1 Objectives

• Establish Aztec Food Imports as the number one importer of mexican food products in Richmond.
• Increase the number of mexican food products being carried in local markets by 20% over the next two years.
• Establish solid working relationships and trust with local purchasing agents to serve Richmond’s growing Hispanic/Latino population.

1.2 Mission

Aztec’s mission will be to import Mexican food from Mexico to Richmond stores that aren’t being served by the importers more than 150 miles away. Raymond Garcia, Aztec’s founder, will leverage his importing experience, his experience in food retail, as well his connections in Mexico, to bring products that local customers want.

1.3 Keys to Success

These are the keys to Aztec’s success:

1. Offering products of high quality and value that aren’t available anywhere else. This is critical to maintain the niche market segments mentioned in our mission statement.

2. Deliveries that are reliable and on time Aztec must make good on its delivery promises. It is difficult to do business in Mexico because of its nature. This requires planning and scheduling long-term orders.

3. Reliable administration that is available to service customers, prepare accurate billing and follow-up on orders. Also, keep a close eye on expenses and collect on accounts receivables.