A marketing plan must be a “winner.” If the plan does not help management to gain market share, increase sales, lower marketing costs or otherwise “win”, the plan is a waste of time. This is essential for small businesses because they need to maximize their return on every marketing dollar. Pioneer Marketing offers a wide range of marketing consulting services to its clients. These services include strategic planning and tactical execution. The process of strategic planning involves the creation of an executable marketing plan. This includes identifying opportunities, market segmentation and product line analysis. Financial planning is also used. Competitive analysis culminates in the design of a plan for project implementation. This will serve as a road map to plan and supervise all marketing activities. Once it’s complete, the tactical phase is started. This will allow for the actual execution of the plan.

Pioneer Consulting is a group of five graduate students at the Marshall School of Management, State University. Marshall’s Marketing Program ranks in the top fifteen in the country. Its graduates have gone on and taken positions at some of the most prominent marketing firms in the United States. Pioneer Consulting was the winner of this year’s Andrew Stiegman Advertising Competition. This prestigious award recognizes the best plan of strategic marketing for small businesses. Proposals were submitted by teams from five regional graduate marketing programs. These proposals were then reviewed and evaluated by a panel made up of top marketing professionals.

Pioneer Consulting’s target client is a small business that cannot afford the marketing services of a firm. This allows them to optimize their marketing spends. Pioneer Consulting is a results-driven marketing company. We provide a wide range of services. This allows us to evaluate a variety of marketing communications tools, choosing those that are best suited to the client’s requirements. These tools are then combined in a way that creates meaningful and effective marketing to achieve optimal results.

1.1 Mission

Our primary focus is to work closely with clients and help them succeed in setting and meeting their marketing goals. We offer total support and a commitment to communicate their ideas in a strategic, creative, and cost-effective manner.

1.2 Keys to Success

• The technical expertise to minimize the learning curve and minimize expenses for our clients.
• You can be a part the client’s business team.
• Assure that each client’s marketing programs are launched on time
• Generate new innovative strategies for our clients that result in a high-quality and cost-effective product.