Velocipede/Snowpede Borrow Bank (VS), a Eugene rental company specializing on snowshoes, is based in Oregon. VS will rent tandem, mountain, and road bicycles. Bicycles will be the primary source of revenue from April through November. Snowshoes will become the main source of revenue once the rains reach the Willamette valley. Velocipede/Snowpede supplies both snowshoes as well as bicycles with a detailed log/map that each customer can use to track their journeys. This will show them the best hiking and biking trails. Eugene is ideal for these types of activities because of it’s enthusiastic cycling population, and proximity to the Cascade Mt. range.

Eugene has a few rental stores for snowshoes or bicycles. However, their primary line is retail. Renting can be an additional distraction. VS will continue to grow market share through their outstanding customer service. They will become profitable in nine months and generate $150,000 annually in revenue.

1.1 Objectives

The following are the goals for the first 3 years of operation:

• To build a service-based business whose main goal is to exceed customers’ expectations.
• Superior performance is required to increase the number and quality of clients served each year by 20%
• To develop a sustainable start-up business surviving off of its own cash flow.

1.2 Mission

Velocipede/Snowpede Borrow Bank’s mission is to offer customers snowshoe and bicycle rentals, as well as suggestions for journeys. We are here to maintain and attract customers. When we adhere to this maxim, everything else will fall into place. Our services will surpass the expectations of customers.