Fulham Furniture Mfr. has been riding a growth spurt, having discovered the high-end direct mail channel that gave us a push to new potential volumes through channels. Bolstered by appearances in specialty catalogues, we were able to develop another additional channel through distributors of office equipment that sell directly to larger enterprises.

This business plan anticipates that we will continue to grow our business for three more years. Because our sales growth has brought some working capital implications, we are carefully planning to manage growth and provide for steady cash flow.

We also expect to be profitable as never before. Overall, the plan is a healthy business with great growth prospects. It will manage its orderly future growth.

1.1 Mission

Fulham Furniture Mfr. Fulham Furniture Mfr. is committed to creating productive offices that are comfortable and welcoming. We use well-designed furniture which incorporates modern technology in a traditional office setting, where real people can work happily. We care about the appearance and feel of fine wood, fine furniture, and high-powered personal computers. We always provide the best possible value to our customers who care about quality office environments, and we want every dollar spent with us to be well spent. We create and maintain a fun, creative, respectful, safe and happy workplace. Our employees are compensated fairly and encouraged respect for the customer. We strive to achieve fair and responsible profits that are sufficient to maintain the company’s financial health over the long term, and to compensate investors and owners equally for their risk and money.

1.2 Keys to Success

• Uncompromising commitment towards the quality of the final product: quality wood and workmanship, quality design, quality result.
• Niche marketing can be successful: We must find quality-conscious customers in the right channels. Customers need to be able to find us.
• Almost-automatic assembly: we can’t afford to ship fully-assembled desks, but assembly must be so easy and automatic that it makes the customer feel better about the quality, not worse.

1.3 Objectives

1. By Year 3, you should be focusing on the potential new channels for significant sales growth
2. Despite the increase in sales, keep a high margin.
3. By Year 3, you can increase your net profit/sales percentage.