Premier Airport Transportation Service is an airport transportation company based in Cleveland. PATS provides limousine-like service without the high price tag of limousines. PATS cars aren’t true stretch limousines but they are luxury late model vehicles. Sam Brougham is the leader of Premier Airport Transportation, a veteran in the transportation industry. PATS predicts strong sales by the end of year 3.

The Market and Services Offered

There are currently four limousine service providers in Cleveland and four taxi services. Cleveland has a variety of transportation options. It also offers short and long-term airport parking, and a rapid transport public train system which provides airport service. Premier Airport Transportation Service will fill the gap between mediocre taxi services and expensive limousine service. By having a middle price point, PATS will be especially attractive to both families and business travelers. Families will find the service a more cost-effective and convenient option to parking and driving to the airport. Premier Airport Transportation is for business travelers who prefer a more luxurious alternative to taxis, but are not concerned about the impact on their travel budget. These two markets are increasing on average 8.5% annually and have over a million potential customers.

Competitive Edge

PATS understands that customer service is the key to their success. Premier offers drivers financial incentives for providing superior customer service. This will ensure that every interaction and level of service with the company is exemplary.

Management Team

Sam Brougham, who founded Premier Airport Transportation Service, is its current owner. Sam began his career in transportation as an experienced taxi driver. This provided him with an additional source of income that allowed him to go to school. Sam continued his education by working in the logistics division at Yellow Freight Company. Sam then became a manager in Yellow’#8217’s customer service department. Sam’#8217 will bring a wealth of customer service and logistics expertise to PATS. Premier will be able to operate more efficiently thanks to their logistics skills, while the customer service experience will enhance their competitive edge.

Premier Airport Transportation will meet Cleveland’s unmet demand for an affordable, high-quality airport transportation service. PATS will break even in the eighth month and double their sales by year three. While PATS will incur a loss for year one, they will generate a tidy net profit for year three.

1.1 Objectives

The following are the three-year objectives.

1. To create a service-oriented company with the primary goal of exceeding customer’s expectations.
2. To increase customers by 20% per year through superior performance and word-of-mouth referrals.
3. To create a sustainable transportation company that serves the Cleveland Metropolitan Area

1.2 Mission

Premier Airport Transportation Service’s mission is to offer the best airport transportation service possible. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall in to place. Our services will exceed our customers’ expectations.