The Art Sentry is an artist packager and installer that serves both the residential and corporate market. Dan Klutz, founder and owner, is a 12-year industry veteran. While working with Portland Art Museum, he designed a unique packaging system that was adopted by seven other national-class museums. Dan will be sharing his knowledge with the Portland, OR art community.

Currently, the art packaging/installation market is relatively small. Although generalists can perform similar tasks, their skill level is usually not sufficient to ensure the safety and integrity of art work. Dan has the experience to be a competitive advantage because he has taken the time to learn these skills.

Dan will increase The Art Sentry&#8217’s market share by providing superior service and customer care, generating $64,000 revenue by the third year.

1.1 Objectives

The objectives for the first three years of operation include:

1. To establish a home-based business with the primary goal of exceeding customer expectations.
2. To increase the number of clients by 20% a year through superior performance and word-of-mouth referrals.
3. To develop a sustainable home business, surviving off of its own cash flow.

1.2 Mission

The Art Sentry’s mission is to offer professional wrapping and hanging services for art works. Our goal is to keep customers coming back. Everything else will follow this principle. We will exceed your expectations with our services.

Success Keys 1.3

Customer service is the key to success.