Martini Astrology and Tarot is an Oregon-based business that specializes astrology and card reading. Martini will start out as a home-based provider of services, operating out the owner’s home. The founder and owner, Sarah Esppe will also offer out-call services by appointment. Sarah has forecasted the need to open a dedicated office somewhere between Years One and Three.

Martini will be located in Eugene (OR), a liberal community in the Willamette River valley. Martini will target three distinct customer segments. The first segment consists of people under 29 years. This segment is growing at 15%/year and has 95,000 potential clients. The second age group is 30-45 year olds with a 10% increase rate and 150,000 potential customers. The last group that will be targeted is the over 46 year olds. This group is has the slowest annual growth rate of 5% with 50,000 people.

Martini’s readings will be used for consulting and entertainment purposes. Sarah hopes to form long-lasting connections with her clients. She will use her services on an occasional basis, either weekly or biweekly. Sarah will reach this goal through providing quality, accurate, and relevant readings for her clients at affordable rates.

Martini is solely owned and operated by Sarah Esppe. Sarah has been reading for over four decades. Sarah’s formal training was at the Iowa Center for Astrology. This facility is a top-three American facility. Sarah completed the eight-month program and received their highly respected certification. Following her time at the Iowa Center, Sarah studied for four months at Tarot University in New Orleans, receiving the highest level of certification available, the Master Tarot Reader degree. Sarah will be able to use her formal training to offer the highest quality astrology consultations.

Martini, a new start-up company, is exciting. Sales have been conservatively forecasted to reach $68,000 in sales in Year One, rising to $86,000 by Year Three. Sarah will reach profitability by Year 1.

1.1 Objectives

The following objectives should be met by the company:

1. Reaching breakeven and positive cashflow
2. Make enough of a profit to maintain a location outside my home and purchase a stand at the Saturday Market and area festivals and fairs.
3. You will be known as an entertaining and accurate tarot and/or astrological reader.

1.2 Mission

Martini Astrology and Tarot will offer high-quality, personal astrology and tarot readings for entertainment purposes. I will provide accurate, personalized readings that are tailored to the needs of my clients. To make readings of astrological or tarot more affordable and accessible for clients, I will be available on-call and off-call at different prices. Martini must be trusted and respected by customers.

1.3 Keys for Success

1. Satisfying clients with accurate and complete quality readings for a reasonable price.
2. Develop enough word-of mouth and advertising revenue to keep a client base.
3. I am looking to purchase a booth at Saturday Market where I can give readings on astrology and tarot each weekend.