Southeast Racing Parts (SRP), a North Carolina-based brick and mortar automotive racing parts and mail order company, is located in North Carolina. SRP will be small to ensure that we can provide unparalleled customer service. Southeast Racing Parts is the best destination for novice and entry level racing parts.

The Market

Southeast Racing Parts will be participating in an exciting, growing market. Motorsports has seen explosive growth in the USA in the last decade. It is now the fastest-growing sporting activity in the USA. It is estimated that the market is worth $1.5 million annually. According to a recent survey, over 385,000 people competed in motorsport events. Even more people have’souped’ their cars but are yet to participate in organized events. Motorsports are also covered more extensively on television, which is helping to boost growth. Lastly, the Carolinas has experienced record population growth, 25% within the last decade making SRP’s chosen location attractive.

The Organization

Southeast Racing Parts was founded on the belief that satisfied customers are essential to the financial health and success of an organization. SRP will strive to exceed the expectations of all customers in all transactions. To maintain a presence within the racing community and close relationships to customers, Southeast Racing Parts will be an active member of the local racing scene through participation and sponsorship.

Products & Services and Delivery

SRP will operate both as a brick and mortar business serving the local community, as well as offering a catalog with mail order service. This catalog will be four-color and the cost of subsequent editions will be evaluated to determine if this format is economically feasible. SRP will sell engine and chassis parts to suit a variety of vehicles. Safety equipment and set up equipment will also be offered. There will be parts from all of the major brands available, as well as generic label parts. SRP offers coil rating services, as well as scaling services to race cars.

Financials

Southeast Racing Parts expects to be profitable beginning in month 1. Expected margins to be good. The first year of sales will be extraordinary with steady growth rates for the first five.

Southeast Racing Parts provides a fantastic opportunity. We are a customer-oriented company that is also a leader in the industry. Motorsports is growing in popularity in the United States. More people are taking part. Even for those not involved in the sport, it is now cool to have your car « tweaked » for aesthetics. Southeast Racing Parts investment is a good opportunity with reasonable risk.

1.1 Objectives

1. Southeast Racing Parts will be the #1 destination for entry-level and novice racing supplies in the Carolinas.
2. To achieve a modest initial profit margin, increase it by at most 1% per annum until we reach our final target.
3. To sell a significant product amount in the first one year.
4. To maintain a solid rate of growth per year for the first 5 years.

1.2 Mission

Southeast Racing Parts is committed to providing quality racing products at a competitive price. We want to build a partnership that is mutually beneficial for our customers, employees, and suppliers.

We will constantly strive to provide what the consumer wants. This will ensure that we are able to meet consumer demand.

Our customers will define success as their trust in us and their ability to deliver on their price, service and selection expectations.

1.3 Keys for Success

This is how you can succeed in the business.

• Actively participate in the racing community, i.e. attend races at local tracks, and attend regional and national trade fairs.
• Send your products immediately
• Our customers are treated as individuals, and not the ‘#8220What&#8217s your customer#8221 mentality of large mailorder companies.