DIY Wash N&#8217′ Fix is a new approach to auto care. Do-It Yourself market (DIY) is growing in America as evidenced by the increase of DIY housing vendors. However, there remains a gap in the market for DIY auto repair, currently firms offer auto parts and tools, but not a place to perform the work. Our business concept is to offer a professional environment for you to paint, wash or repair your vehicle. DIY Wash N&#8217’ Fix is a great idea as the current economic slowdown may cause consumers to reconsider their spending habits. Assuming someone has the required skills or the desire to learn auto repair, they will likely be inclined to use our facility to cut costs. In addition, the sales of aftermarket auto parts has increased which shows Americans’ ability and willingness to repair their own cars. Because it makes steady profits with little investment, the car wash industry is attractive. A lot of the businesses in the carwash and auto repair industries are currently owned by retirees. This makes them a great place to make excellent acquisitions.

DIY Wash N’ Fix has targeted a specific market of individuals who would like to work on their cars, yet they lack the proper space and equipment to do so. This is a rapidly growing market in urban settings, as many people live inside apartments that prohibit on-site vehicle repair. Our target market includes approximately 90% men between the ages of 18 and 55, who make between $20,000 to $40,000 a year. These are the demographics we choose to locate our facilities in Texas, Florida and California.

DIY Wash N&#8217’ Repair is a brand new and exciting concept. We estimate that it will be profitable. We have a competitive advantage because we are the first to do this.

1.1 Keys to Success

The following are key success factors for this industry:

• The quality of the service
• It is a good business practice.
• Skilled workforce
• Information and marketing efforts to customers.
• Technologically advanced equipment.
• Awareness of environmental problems

The above trends provide some reasons for our business to be successful. The current American economic slowdown as well rising costs for competitors (technology and labor, etc.) will be a major factor in our business’ success. DIY will grow because of the current American economic slowdown and eventuality of rising costs for our competition (technology, labor environment, etc.). A negative reputation that repair shops can have is a benefit because people may no longer trust them. In terms of projected profits, the repair industry can be a great investment.

However, we also outlined two major threats. First, people may not be able to repair their cars on their own due to the advancement in technology. Second, many states have laws requiring regular emission and safety inspections, which will require people to go to a traditional garage, even if they are regular customers to our facility.

Car Wash Competitors

1. Single-activity car washes, they are typically private-owned businesses offering car wash service.
2. Multiple-activity car washes can be described as chains that offer many services. AAA, a California-based auto-care facility, recently announced the establishment of a full-service vehicle wash.

The multiple-activity car washes are less numerous in terms of total number available. They are nevertheless more like our business process, and they are therefore considered to be the primary threat.

1.2 Objectives

It is appropriate that we discuss the potential risks involved in our business model. We have assumed that some people are able to fix basic maintenance on their cars, but lack the proper tools and workspace. This is our central assumption. The key to our success lies in the appropriate pricing to attract and keep this customer segment. A risk in our business is that an unexpected expense may arise that we have not managed to account for.