Foosball Hall in Madison is a brand new gaming hall and bar. Foosball (or table soccer) is an exciting table game that dates back to 1920’s Germany. Foosball involves two to four people playing in an exciting match that tests skills, strategy, and willingness for fun. Folosball is an alternative to pool that appeals to male students. They want a skill-oriented game they can play in a social setting like a bar. While there are many different pool hall bars in Madison, there are no foosball bars even though the demand is quite apparent. There is always a foosball game and there is always a demand. It is rare that a foosball table is empty because of the long lines. Foosball Hall will meet the unmet demand in Madison, Wisconsin with a bar offering beer, food, beverages and plenty of foosball tables for casual play as well as tournaments.

Keys of Success

Foosball Hall has identified three critical keys to their success. First, financial controls must be in place. This is especially important if you have establishments that sell alcohol. Employee theft is the greatest drain on your business. The financial controls will help minimize this risk. The second key is the behavior of all employees toward customers – that each customer is treated as if they were the most important customer of Foosball Hall. The final key to success is continuous analysis of the business model. Management will be responsible for continuously analyzing the business model and looking for ways to increase profitability. Foosball Hall doesn’t believe this business model can be fixed.

Target Market Clients

Foosball Hall identified two target populations. The first segment is casual gamers of table games. This segment enjoys playing table games such as foosball or pool in a bar setting. They enjoy the opportunity to socialize with strangers and have fun playing a game. With 54,889 potential clients, this group is increasing at an annual rate of 8%. Competitive players will be the second target segment. This group enjoys foosball just as much as casual players. However, they are also very competitive. They play foosball to win, either with friends or in a tournament and continually work on their skills to become better players. This segment has an annual growth rate of 7% and 12,445 potential customers.

Management

Stan Spinner will lead Foosball Hall. Stan earned his undergraduate degree from the University of Wisconsin-Stevens Point in Philosophy. Stan worked in a pool hall while at college. Stan&#8217 was a novice in retail operations. This gave him valuable experience in tavern operation and insight into customer habits. Stan knew he wanted to start his own business but felt uncomfortable with his insufficient skills. So he enrolled at the University of Wisconsin’s MBA Entrepreneurship Programme. Stan enrolled in the University of Wisconsin’s MBA Entrepreneurship Program for two years with the goal of opening a foosball club upon his graduation. This goal became Stan’s lens through which he viewed all of the new material.

Foosball Hall is an innovative gaming (foosball), establishment that serves Madison students. Sales have been forecast to be approximately $200,000 for year two, increasing to approximately $290,000 in year three. The net profit in year one will be negative, but it will increase to a positive % by years two and three.

1. Keys to Success

Foosball Hall has identified several business elements that must be implemented in order to succeed in this competitive market.

1. Employ strict financial controls. This is especially important in bars where the possibility of theft by employees can lead to bankruptcy.
2. Treat every customer with the same respect as the most important.
3. Continually look for improvements in the business model as well as operating systems.

1.2 Mission

Foosball Hall’s goal is to be a popular night spot for Madison students as well as locals interested in drinking and playing table games.

Foosball Hall will accomplish this by offering abundant foosball tables, beer, and food at reasonable prices. Foosball Hall, which offers the Madison market an opportunity to play the increasingly popular table game Foosball, will quickly become a Madison hit. It will operate on the principle that happy customers are essential to a sustainable business.

1.3 Objectives

• To be one the most prominent Madison venues offering table games (in this instance foosball), beer, food and drink.
• To expand foosball and increase participation in Madison.
• By year two, achieve sustainable profitability