Business Analysis Publishing Business Plan
We are here to help you understand the investment dynamics of the stock exchange.
Description We offer bright and motivated college students who are passionately interested in business and investing an opportunity to gain real business experience. This will allow them to analyze trends and themes and write about them. The original thoughts and ideas of these business-minded wunderkinds will be available on the Internet at our website: www.thewonderkind.com and in a hard copy newsletter printed quarterly and mailed to subscribers. Our company is an informational publishing house that provides key industry trends to our subscribers. The Wonderkind’s focus allows students to discuss business matters most relevant to them and their Wall Street analyst counterparts–current market and product trends, social issues, and general stock market dynamics–and decipher how these phenomena translate into current investment opportunities. Our analysts are free from biases resulting from investment banking relationships between Wall Street firms and clients. For a $12.95/ $129.95 annual subscription, interested readers across America can access The Wonderkind’s collaborative findings by subscribing to the website. This flat fee includes unlimited access to our online database, including email interaction with our analysts, as well as our quarterly newsletter, which provides the top articles and analyses in a printed form.
Opportunity: The founding partner will draw upon their own investment wisdom, perspicacity, and the expertise of their network of peers from different schools in the country to build the initial knowledge base. This marketing tool will be used to encourage motivated students from all universities, to submit their investment ideas for publication on The Wonderkind’s website and newsletter. We expect that motivated students will take advantage of this opportunity to gain recognition and honor through publication on our website as well as the quality periodical. Based on the high quality of investment analysis submitted, we will look to hire additional full-time writers. We will also compensate them accordingly. The quality and quantity of articles submitted by students will increase as we continue to grow our subscriber base.
The Wonderkind offers a variety possible methods for recruitment and implementation, including promotion via university newsletters and magazines and official college newsletters; with business and entrepreneurial schools at other schools; and finally, through family and friend networking and support.
Target Market The Wonderkind subscribers will be motivated by the opportunity to tap into the pulse of collegiate America. The Wonderkind’s target market includes:
- A variety of information sources are available for business professionals.
- College students with business, finance, or marketing interests.
Our Competitive Advantage: We have twofold competitive advantage:
- There is no other publication currently that taps into the collective intellect of college students.
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We appeal to motivated college student who is frustrated by the lack of organization and response from large corporations for internship programs.
- Our internship would be offered during the school year as well as during the summer.
- Students will not have to relocate or arrange lodging because the internship is done electronically.
The Wonderkind’s uniqueness derives from its planned creation a elite team of college student who embody America’s most technologically savvy young generation. Today’s college students are more respected by business professionals than ever. With the incredible success stories of college entrepreneurs such as Bill Gates, Michael Dell, and Sean Fanning, everyone seems to have an interest in the pulse of the collegiate America.
Economic Potential: We project over one million dollars in annual revenue every year using our five-year projections.
Additional value-added services and cross marketing initiatives could become accretive to our bottom line beginning two years out.
Management. Both founder partners Frank Peanut, and Jacob Sweller have unique backgrounds and resumes. They each bring to the table distinct personal qualities that will complement one another as they manage and grow their business.
Frank Peanut studies finance and is ranked within the top five percent of his class. He was mentored in the past by two Minneapolis-based hedge fund managers. Frank currently manages the Investment Club’s Co-fund Management. He is responsible for around $400,000 worth of assets. Frank has been managing his own personal funds in the equity markets since the age of 14. His future plans include working for a few years in Investment Banking before going on to graduate.
Jacob Sweller is on the right track to get a dual diploma in finance and politics. Jacob is currently enrolled in Honors Program and scored a 1500 SAT exam. Jacob has been very active in the school’s business arena. He has directed business consulting presentations to McKinsey & Co. consultancy firm and Credit Suisse First Boston investment bank. Jacob has received more than 30 prestigious awards in academics as well as athletics during the past few year. Jacob is currently the Investment Club’s Co-fund Manager, responsible for around $400,000 of assets.
The offering: We offer to purchase a significant minority stake in The Wonderkind for the financing we need to start our business and promote our services. We are open and willing to negotiate.
Risks We are committed to using all funds received prudently and wisely. The Wonderkind isn’t an Internet company. We are an informational publishing company that provides services to our customers that highlight key trends within various industries. We chose to distribute our information via the Internet because it’s the most cost-efficient.
1.1 100 Words Summary of Business Venture
The Wonderkind informational publishing company allows bright students interested in business/investing to discuss the most important business topics with their Wall Street analyst counterparts. This includes current market and product trends as well as social issues and stock market dynamics. We also help them to understand how these phenomena relate to investment opportunities. Our analysts do not have to be influenced by the financial relationships that exist between Wall Street investment banks and their clients.
Contact personnel and team leaders:
Frank Peanut: peanut@wonderkind.com. Office: (555) 589-3432
Jacob Sweller: sweller@wonderkind.com. Office: (555) 589-3453
1.2 Objectives
Bright, motivated students with a passion for the stock market will have the opportunity to gain real business experience. They will be able to write about companies and analyze them.
Our objectives for growth in our subscriber base are as follows:
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Subscribers to the Service |
500 |
1,500 |
4,500 |
6,000 |
7,500 |
1.3 Mission
Our mission is to tap into the brightest young minds of today and tomorrow by empowering them to research the trends, themes, and technological advances that are prevalent among college students and decipher how these phenomena translate into the investing dynamics of the stock market.
1.4 Keys to Success
Below is a list that outlines the crucial steps we will take.
- Recruit qualified
college students from around the country and properly integrate their research into our services.