Opportunity

Problem

Meat is the staple of almost everyone’s diet. People expect that the meat is free from chemical contamination and « free range » before it reaches the table. This is to ensure that the food remains healthy and nutritious. It is not easy to see the need to ensure that the meat industry does not exploit animals in crueler ways than it should. Can people trust the meat that they eat?

Solution

Parkdale Meats strives to be a leading specialty butcher in the Parkdale, and is committed to providing the highest quality meats.

Market

<br>The largest sector of U.S. agriculture is meat and poultry. In 2007, its total production exceeded 91 billion pounds. U.S. meat consumption in 2007 was 55% red meat (beef/veal/lamb, pork, chicken, and mutton), 36% poultry, 8.2% fish, and 36% white meat. There are many retail outlets that sell meat. These include restaurants, grocery stores and butcher shops. Over the past ten-years, the number of independent butcher shops has decreased as more meat is sold through grocery stores and large box retailers. However, this presents an opportunity in markets where only the most basic meat options are available from larger retailers.

Competition

Parkdale Meats Competitors fall into these categories:

* Grocery stores: Seven locations in the greater Parkdale region

* Costco, Walmart, and other big-box retailers

* Butcher shops: Red’#8217;s Meats & Bay Avenue Butchers

Parkdale Meats’ founders Eryka Ausroch and Robert Suidae will help it establish its competitive edge. Robert brings with him a wealth of knowledge about butchering and relationships with the best meat suppliers. Eryka has a solid understanding of food service management and financial acumen. The combination of the two will provide the town with an advantage over other butcher shops, grocery stores, and others in the local niche market.

Why Us

Parkdale Meats is an exclusive butcher shop that aims to deliver the highest quality meats, cut to customers’ specifications, and to be the premier specialty meats supplier in the greater Parkdale area.

Expectations

Forecast

The cash flow generated by the business after startup will allow it to grow. There is room for significant growth in the initial target markets before the shop needs to take on additional staff or move to a larger facility.

Financial Highlights by Year

Finance is required

Each of the two founders, Robert Suidae and Eryka Auroch, are investing $65,000 of their own money for a total of $130,000 in initial investment.