Sumptuous Cuisine Catering provides local catering services to both business and private customers in Doeuvreville and surrounding towns within a 10 mile radius. Since 2005, the business operated a catering company and was able to plan and cater for large-scale events. The business provides event management and event staff. It also offers a wide range of food and beverage options for breakfast, lunch, dinner, and snacks. Sumptuous Cuisine Catering will expand its operations to The Sumptuous ballroom in Doeuvreville. The venue will include a mortgage, cash reserves, and convertible debt.

The addition of The Sumptuous Ballroom to the services provided by Sumptuous Cuisine Catering will enable gross margins to rise above their previous levels and industry averages as rentals of space provide high gross margins. This space will appeal to both existing and potential clients. Top line sales will grow from their current level in 2009 to more than double in 2012. Even with the anticipated rises in operating expenses, net profits from this acquisition will triple between 2010-2012. To achieve these results Sumptuous Cuisine Catering intends to make the most of the space by using it on at least 40% days by the end.

Objectives

Sumptuous Cuisine Catering established these objectives for the ballroom’s first three years:

• Renovate and improve the interior design of the ballroom
• To manage the logistics of the space, hire and keep a facilities manager
• The ballroom acquisition will result in a positive return of investment by the second calendar year
• The ballroom can be used on up to 40% of days before the end of the third-year

Mission

Sumptuous Cuisine Catering provides top-quality event services to private and business clients in the Doeuvreville region. With Sumptuous Cuisine Catering running your event, the food will be delicious, the service will be excellent and the guests will be wowed.

Keys to Success

Keys to success in the catering and event business include:

• Client expectations managed and exceeded
• It is important to balance expert opinions with advice while taking care of the client’s wishes and vision.
• Showing professionalism during the event
• Even when it is difficult to make decisions, protecting the client’s rights and liability

These keys are what Sumptuous Cuisine Catering has always kept in mind when they cater events. They will continue to do so as they open their new catering business.