Silvera & Sons roasts green Arabica coffee beans in Brazil. The beans are then exported to American specialty roasters. We will increase production capacity from 72,000/60kg to 120-160,000/60kg annually. Our coffee stands out among the rest. The top five percent of Arabica beans available on the market are prepared by us. Our customers seek this product as it provides them with a point of differentiation to specialty roasters. In six years, our customers have demanded more coffee than we can supply. We have been forced to deny requests for larger shipments.

In the first year, we expect growth of 30% and sales to exceed ($BRL) our expectations. The plant will be running at maximum capacity by year three. Based on the current prices of coffee, we expect exceptional profits ($BRL). Positive indicators have been received from importers that this additional quantity of beans will eventually be sold.

We have the keys to success

1. Establishing and maintaining working relations and contractual agreements with American importers, Brazilian coffee brokers, and wholesalers.
2. Within three years of its operation, the new facility was able to produce maximum output.
3. Our profit margin will increase with the improved technology used in the new facility.
4. Communicating effectively with potential and current customers through targeted efforts our position as a distinct provider of Arabica beans at the highest quality around the world.

1.1 Objectives

The objectives of Silvera & Sons:

• In the first year of operation, increase production and sales to 78,000/60kg and 100,000/60kg respectively. Also, reach maximum capacity at 120,000/60kg bags each year by year 3.
• In the first year of operation, increase sales significantly.
• Establish strategic relationships with 15 American importers in Los Angeles and San Francisco.
• The next three years will see an increase in gross margins.

1.2 Mission

Silvera & Sons Ltda seeks to serve coffee importers and enthusiasts by exceeding minimum acceptable quality standards and by providing the highest quality product at the lowest possible price. We value the relationships we have with our customers, both current and future, and want to show our appreciation by providing exceptional, guaranteed product quality, personalized service, and efficient delivery. Honesty, responsibility and commitment to Brazil and our customers will be evident in all that we do.

1.3 Keys to Success

Silvera & Sons is a success story.

• Establishing and maintaining working relations and contractual agreements with American importers, Brazilian coffee brokers and wholesalers.
• Bringing the new facility to maximum production within three years of operation.
• The use of better technology in our new facility will allow us to increase our profit margin.
• Effectively communicating, to current and potential customers, our position as a differentiated provider of the highest quality Arabica beans in the world.