Gentle Touch Creations is an up-and-coming business that makes hand-made herbal products. It was started by Joanne Lovejoy. These products include soaps as well as Saint-John’s oil, Balsam eye packs and balsam oil. They also have moisturizers, skin salves, bath bags, and herbal powder. Gentle Touch Creations use herbs that were grown in gardens or harvested from wooded areas. This ensures the highest concentration of active ingredient.

The popularity of herbal products has increased over the past ten-years. In 2017, the herbal products industry was worth $4.3 trillion dollars in sales. In the past, customers had to visit a specialist shop to buy herbal products. Now they can purchase the same products at their local supermarket. It has become a cottage business to supply herbal products for companies that market the product with their own brand.

Gentle Touch Creations will be selling its product line at herbal product companies that sell baskets with certain themes (such eye packs and balsam salve).

Joanne Lovejoy, a herbal product specialist, has seven years experience. She was a product manager for Jerry’s Herbal Products as well as Safe Soap. She has kept in touch with industry contacts and has signed contracts with Forest Meadows Products, WindWalker Products, to supply herbal therapy packs and salves, balsam eyes pack, and Saint-John’s-wort oil.

1.1 Mission

Gentle Touch Creations has one mission: to create natural products that are soothing, healing, and cleansing for our customers.

1.2 Objectives

Gentle Touch Creations has the following objectives:

• In the first 12 months of operation, we achieve our sales goal at $120,000
• Obtained a steady customer base of 10 businesses.
• During the second and third years of operation, increase sales by 15 percent.