Kaolin Calefactors (KC), an Oregon company, designs and manufactures custom dishware. You can choose any design you like. However, Sue Glazer’s preferred genre is popular or modern art. The typical customer is either someone purchasing a handmade gift for a friend/relative, or someone who is interested in owning unusual everyday dishware.

Kaolin Calefactors will give Sue Glazer the opportunity to combine her love of ceramics into a profitable business venture.

Kaolin Calefactors is leveraging their competitive advantage and a customer centric business model to rapidly increase market share within custom dishware. By month nine, profitability will be achieved and revenues for the third year are expected to exceed $78,000.

1.1 Objectives

These are the three-year objectives.

• To create a company with the goal of exceeding customer expectations.
• To increase the number of custom clients by 20% per year.
• To create a sustainable start up business that turns a hobby into an actual business.

1.2 Mission

Kaolin Calefactors’#8217 goal is to make the best dishware pottery. Customers are our goal. This maxim will guide everything else. We will exceed your expectations with our services.

1.3 Keys to Success

The key to success is innovative design and a customer-centric approach.