CompuDate offers singles computer-based matching services in Denver. CompuDate purchased Date MatchMaker’s assets and is now a sole proprietorship of Suzie Butterfly.

The Market

CompuDate will target two distinct market segments, 20-35 year olds, and 36-60 year olds. CompuDate must be hip and trendy in order for the younger demographic to enjoy its services. This group has a 9% annual increase rate and 54,000 possible customers. CompuDate’s services must be attractive to older customers, who have a 11% rate of growth and 64,000 potential customers. CompuDate’s ability to market its services to two distinct groups is an exciting sign of a market opportunity.

Keys to Success

CompuDate identified three key factors to success that will be closely tracked by CompuDate. The first is to be familiar with the market. CompuDate does extensive market research to help it pinpoint its target market. The second step is to match the right people. CompuDate won’t succeed if it doesn’t choose the right people. The last goal is to achieve sustainable profits. CompuDate is a company that has a long-term view.

Management

Suzie Butterfly will manage CompuDate. Suzie began her career working for Yahoo! As a project manager in their search engine department. Suzie gained invaluable experience in managing multiple projects. Suzie was promoted to Yahoo! Suzie was able to gain direct experience within the matchmaking business through the Personals division. This gave Suzie the knowledge and confidence she needed to build her company in this market.

CompuDate has a conservatively predicted sales for year two and a rise in year 3. CompuDate is expected to have pleasant profit margins in years two, three and four. CompuDate allows local companies to harness the power of professional computer matchmaking software combined with experienced industry management to build a sustainable business.

1.1 Keys to Success

• Know your market.
• Pick the right dates for matches
• Ensure sustainable profits.

1.2 Objectives

• Become Denver’s premier dating service.
• Achieve a 45% success rate in placing clients in long-term relationships.
• Realize the efficiencies and accuracies gained with computer-assisted matchmaking services.

1.3 Mission

CompuDate’s mission is to offer the best matchmaking services. This will be accomplished through affordable pricing, outstanding customer support, and the best predictive matchmaking services.