The Tooth Fairy is the dentistry practice of Steve Extractor. Eugene, Oregon residents will be able to get general and cosmetic dental care from The Tooth Fairy. The Tooth Fairy is able to quickly increase market share by offering industry-standard customer service and flexibility.

Steve will use the years of private practice experience to help him model his new business. His previous experience combined with his forward-looking business model that is customer-centric will allow him grow a large patient base quickly. By month 10, profitability will be achieved, and sales will be steady by year two.

1.1 Objectives

These are the objectives for the first year of operation:

• From an existing practice, to create a start up organization whose primary goal it is to exceed customers’ expectations.
• Superior performance and word-of–mouth referrals are key to increasing the number of clients by 20 percent per year
• To establish a dentist practice that can survive without external cash flow.

1.2 Mission

The Tooth Fairy is committed to providing the best dental care. Our mission is to keep customers happy and attract new ones. This maxim will guide everything else. Our services will meet or exceed customer expectations.

1.3 Keys to Success

You must be able to fulfill the market demand and exceed your customers’ expectations in order to succeed.