Direct Mail and Shipping Business Plan
The Shipping Centre provides full-service shipping, fax transmission, and private Mail Box companies. It is a private Oregon corporation and led by Steve Freighter. There is a lot of competition in the current package shipping center business. The competition makes it seem like they’re selling something, and not just shipping services.
The Shipping Centre will be able to gain market share because of its two competitive advantages, customer services and convenience. Superior customer service is key to differentiation in the market, which is turning into a commodity industry. The other advantage is convenience. The Shipping Centre’s hours of operation are extended to accommodate full-time customers who work, which is what The Shipping Centre prefers.
The innovative software used by the Shipping Centre allows them to charge slightly lower shipping rates and have higher margins than their competitors. It also creates significant efficiencies in the work flow. The Shipping Centre will be able to increase its market share due to this innovative work flow efficiency and competitive advantages.
The Shipping Centre should be in profitability by month twelve and, by year three, will have made a small profit.
1.1 Objectives
The following are the goals for the first 3 years of operation:
- To create a service-based organization whose primary goal to exceed customers’’s expectations.
- To increase the number of transactions served by 20% per year through superior performance.
- To create a sustainable service-based organization that is able to survive off its own cash flow.
1.2 Mission
The mission of The Shipping Centre is to help customers with any type of shipping need they might have. We exist to attract and maintain customers. If we follow this maxim, all else will follow. Our services will exceed the expectations of our customers.