Arrow Mail, a creative and high quality personalized direct mail company for financial services firms that concentrate on small business, is available.

Arrow Mail has many characteristics that set it apart from other target-marketing companies.

• Quality Arrow Mail delivers a high-quality piece of mail. To ensure that the mailing file contains the most accurate address block, the company follows rigorous procedures. The company creates a highly personalized piece that does not scream “junk mail.” The personalization is done on high-resolution (600 dpi) laser printers to produce a mailing piece that looks like personal correspondence.
• Service. Marketing staffs tend to be small and limited in their time, size, and resources. Arrow Mail serves as an extension for the customer’s team and provides exceptional customer service. Our team-oriented environment ensures that every mailing is sent on time.
• Creativity Direct mail should grab the attention of the reader and convey the message. Arrow Mail can design a creative custom direct mail plan that fits the customer’s tastes and budget; or the company can modify its “proven programs” to suit a customer’s needs. Each design and copy can be tailored to the customer’s liking.
• Knowledge: Arrow Mail is not a printer or lettershop that has recently decided to add personalization. This company is a direct marketing agency with over 20 years of experience. It has valuable knowledge in prospect selection, database analysis and creative techniques. They also have expertise in the financial industry, customer files, products and services.

The company office and production area are 5,000 sq. Monroe, Oregon (22 Miles northeast of Portland) is a 5,000-square-foot building.

Todd Graham, Arrow Mail’s owner, has written a variety of articles about direct mail that have been published in trade publications. He has more than 20 years of industry experience.

Todd started his career with Johnson Communication twenty years ago. He was key to the company’s response in the face of major banking industry deregulation. This included the introduction of a range of new products which were great for target marketing. Todd has gained his experience as an account manager for Reilly Marketing, Triumph Direct Mail and other companies.

1.1 Mission

Arrow Mail is a direct mail company that specializes in creative, innovative marketing strategies for financial companies. This will appeal to small businesses.

1.2 Objectives

Arrow Mail’s objectives are:

• At the end the first year, acquire 50 customers
• You can achieve sales exceeding $260,000
• Ensure that 25% of our customers are retained by the company by the end if the second year.
• Increase sales by 15% by the end of the second year of operation.