The Creature Nannie, a doggie foster-family arrangement at Sara Sloth’s home, is called a Creature Nannie. Customers can leave their dog in the Sloth&#8217s home. It is surrounded all day by people, has its own room, gets out twice a day for walks, and has a fenced-in one-acre backyard. Creature Nannie is an excellent alternative to a kennel. The dogs get lots of attention, are well-fed, and have ample opportunity to exercise. The children can allow the guest dogs to sleep in their rooms (under the beds if they prefer). Dogs become part of the household temporarily. The Creature Nannie is able to offer this specialized attention because they are equiped to handle only four dogs at a time.

While The Creature Nunnie will not be competing directly with kennels, it will offer a superior service. Once word gets out about The Creature Nannie, the schedule is forecasted to be near capacity within the first eight months. The Creature Niche will achieve profitability quickly and generate revenues of $18,000 annually by year 3.

1.1 Objectives

These are the goals for the first 3 years of operation

• To build a service-based organization whose goal it is to exceed customers’ expectations.
• To increase the number of clients by 20% per year through superior performance and word-of-mouth referrals.
• To develop a sustainable home business surviving off its own cash flow.

1.2 Mission

The Creature Nani’s mission is to provide the best foster care for their dog companion. We are here to maintain and attract customers. All else will fall in line if we live by this maxim. Our services will exceed the expectations of our customers.

1.3 Keys for Success

The Creature Nannies’ secret to success lies in building a loyal, vocal customer base.