Popular culture is no longer regional. With the advent of cable television, syndicated radio and the Internet, a fashion statement from New York can be found in a small town in mid-western America in a matter of days. The speed of our telecommunication system has increased young customers’ expectations and demands for products that represent their own cultural statement.

FireStarters will sell youth products and clothing to small towns and communities in the United States.

FireStarters differs from other youth-oriented ecommerce websites in that it is only focused on small-town America customers. The target customer is between 11-18 years old and who enjoys alternative music and youth sports such as skateboarding and snowboarding. Our target customer will be inspired by alternative clothing styles in large cities. FireStarters will advertise only in small communities with between 100,000- 150,000 residents. FireStarters can use small, youth-oriented businesses in these communities, such as skateboard shops and alternative CD shops, to promote their product line.

1.1 Mission

FireStarters was founded to bring unique, youth-oriented fashion to small-town America.

1.2 Keys to Success

• A website that is accessible and easy to navigate. As if you were going to your favourite store and finding something you like every time.
• A strong vendor relationship will facilitate the quick shipment of orders.
• Establish an effective strategy for advertising in the communities’ youth-oriented businesses.
• Design a store image that is both trendy and attractive for our customers.