Opportunity

Problem

Modern technology has brought us knowledge about the human body as well as the ability to have things delivered directly to our homes. Why should this be limited to those who have more money? We will make it possible for everyone to have the choice of convenience and health.

Solution

Nature’s Candy is committed to providing the best natural supplements at a fraction of the cost. We use the internet to do this. Our goal is to keep customers happy. All else will fall in line if we live by this maxim. Our services will exceed our customers’ expectations.

Market

The nutritional supplement market has a semi-mature structure. There are high growth rates and medium barriers to entry. However, there are a few large competitors. Many companies report an annual growth rate of 30% despite the fierce competition in this market. These are the market leaders:

• GNC (General Nutritional Companies, Inc.: This company is a nationally recognized specialty retailer of vitamins, mineral and sports nutrition supplements. GNC has more than 3,000 stores and earned $1.19 billion in 2000.

• Nature’s Sunshine Products, Inc. : Nature’s manufactures, markets, and distributes a wide range of health products. This multi-level marketing firm had approximately $370 Million in revenues.

• Rexall Sundown, Inc., develops, manufactures, market and sells vitamins, nutritional supplement, and consumer health products through retail, independent distributors, or mail order. Rexall reported 2000 revenues of around $370 million.

• International Vitamin Company, Inc.: IVC manufactures, packages, sells, and distributes private label vitamins and nutritional supplements to drug stores, supermarkets and health food stores. IVC earned $107 Million in 2000.

These are the main channels for distribution in this market:

• Mass market retailers (Fred Meyer and Rite Aide).
• Direct sales organizations
• Health Food Stores (GNC).
• Mail-order catalogs and the Internet

Concurrence

Within the mass market retailer channel, the three main primary vitamin and supplement product categories are national brands, broad-line brands, and private label brands. The domestic market is 60% dominated by national and broad-line brands. Private label brands make up the remainder of the market at 40%.

Why Us

Nature’s Candy’s mission is to provide the finest in natural supplements using the Internet to lower the consumer’s cost. We exist to maintain and attract customers. All else will fall in line if we live by this maxim. Our services will surpass the expectations of customers.

Expectations

Forecast

Nature’s Candy will become an icon ecommerce brand over the next three year through laser-focused advertising. The company hopes to grow and eventually make a profit within the second and third years.

Financial Highlights by Year

You will need financing

We will start with $80,000 from the founders

Quack $45,000

Stewart $35,000