Environmental Engines Toyota Honda GM believes our future cars should save even more energy and produce even less pollution. Led by Jack Anderson, mechanical engineer and environmental guru; Jim Handy, public relations consultant; and Frank Lee Good, environmental and corporate attorney, Environmental Engines Toyota Honda GM is going to climb to the top of the auto sales industry. We invite everyone to join us in driving this exciting new technology.

Our strategic focus will attract brave early-adopters that see themselves as ‘#8220;energy pioneers’ and ‘#8221; environmentalists. Each of these groups has outstanding projected growth rates, particularly the younger generation. Toyota Honda GM has a competitive advantage by specializing on zero-emission vehicles and has franchised every auto maker that could be offered. Environmental Engines Toyota Honda GM will stand out as the preferable alternative to fossil fuel burning transportation systems. As our vehicles become more visible, sales among environmentalists (and the younger generation) will increase by 50% per month.

To finance overhead costs like inventory purchases, profits will be returned to the business, and then to the rapidly growing photovoltaic recharging station, mechanic’s garage, and finally to pay back the initial investments. In order to stock the showroom floor, inventory is purchased in advance. To outfit each salesperson, executive and mechanic with a zero-emission vehicle for their personal use, they will pay for it. Their savings earned by investing in a zero emissions vehicle will spread by word-of-mouth, attract more customers, and bolster future growth at the same high rate of 50%.

The following highlights chart demonstrates how exciting this opportunity really is. GM had anticipated a 50% monthly growth in sales. They sold six cars in the initial month, and a modest gross margin of 1% in the second. Net profits were good in the subsequent years.

Our company’s success will make the sky clearer, and the sky is our limit as far as market dominance. All these profits can be reinvested in research and development which opens the door to a secondary role for Environmental Engines Toyota Honda GM (a patent holding company/clearing house).

1.1 Keys for Success

The keys to success for Environmental Engines Toyota Honda GM are:

• Advertising : Working with local consumers and environmental groups to overcome barriers to entry.
• Product quality.
• Management – Products delivered on time, costs controlled and marketing budgets managed. There is an temptation to fixate too much on growth and neglect profits.

1.2 Objectives

During the first three years, Environmental Engines Toyota Honda GM aims to:

1. To create a car dealership with a respectable gross margin in environmentally-friendlier automobiles.
2. To develop a new consumer base of educated and discerning automobile buyers in the metropolis. They will be able to exercise their buying power and support a 100% growth in automobile sales each year.
3. To achieve 1,000 unit sales of environmentally-friendlier automobiles in year one.
4. To stabilize the gasoline efficient car market by increasing its market share by 15% over three years.

1.3 Mission

The mission of Environmental Engines Toyota Honda GM is to provide early adopters and the younger generation within the Ann Arbor community with environmentally-friendlier automobile choices and to convert traditional new automobile buyers into conscientious consumers who are aware of external as well as internal costs associated with automobile transportation. We will attract enthusiastic early-adopters who are #8220 energy pioneers, &#8221 the younger generation, as well as environmentalists. Everything will work out if we stick to these principles.