What’s For Dinner? The new company is an innovative way to share home-cooked meals with your family. Customers will visit our Plano, TX office to prepare 12 meals. They will be able to prepare a month’s worth of meals in just two hours.

We focus on our competitive edge, which means that there are no direct competitors in Dallas/Ft. Our competitive edge (no direct competitors in the Dallas/Ft. Over three years, we will double our sales.

What’s For Dinner? Kim Kirby, an S Corporation, owns the company. Kim and Alan each have 15 years’ experience in the entertainment industry and food service. Kim is a personal chef and party planner. They are familiar with the types of food preparation that is available in Collin County. They have two teenagers and know the frustrations of feeding a family healthy food, both quickly and cheaply. Alan’s connections with local social and communitiy groups and Kim&#8217’s ongoing relationships and clients with food distributors and specialtygrocers will help generate high sales in the first-year.

What’s For dinner offers many advantages to its target market.

• It’s quite affordable to prepare meals for four: it costs $15
• Fun, social, party atmosphere.
• Convenient: You can eat prepared meals at home whenever you like.
• Saves time: no shopping, no prep, no clean up.
• Senior citizens can get special menus, transportation assistance, and other help to make their meals more convenient.
• Best of all, no need to decide ‘#8220’ « What’s For Dinner? »

The plan serves two purposes. The first goal is to raise $259,708. The second is to create the foundations for our vision, philosophy, strategy and mission to make sure we know where we are and how to get there.

1.1 Mission

What’s For Dinner? It is a niche business that allows you to prepare healthy and delicious meals that can be frozen for later use. The purpose of this process is to both optimize the time investment needed to prepare the quality of meals that What’s For Dinner? The clients will know what they are known for within their own schedules and how they practice healthy habits that have become the standard of living in a health-deficient society.

What’s for Dinner? will provide a unique and distinctive service that will unite a party-like atmosphere with professional food preparation that will attract a growing repeat customer base. What’s for Dinner? This app will allow busy professionals and families to create a range of delicious meals quickly, in a fun atmosphere, without leaving the comfort of their own homes.

Our goal to become a self-sustaining corporation within 3 years after the company was founded is to start expanding our menu offerings within 3 month and expand its locations offerings within 4 year. What’s for Dinner In 3 years, the company will have employed 4 employees full time and will reach net profits of $100,000 in its second year.

We will, in short, help our customers with their everyday stress of what to make for dinner.

1.2 Keys to Success

The keys to success in this business are:

• Customer satisfaction is key to our success and customer retention.
• Marketing: getting our name out to the public, primarily through an intensive marketing campaign driven by our customers (word of mouth) with a supplemental vehicle of standardized and conventional marketing tactics.
• Great product quality and variety that will be used to aid in customer retention and growth.
• Finances: Our customer base will increase, which will allow us to lower our supply prices by purchasing more in bulk from food service distributors.
• There are many menu options available, depending on the seasons and customer preferences.
• Our goal is to exceed the expectations of our customers by offering a superior quality food at a more affordable price.
• Customers can register and pay online at What’s For dinner’s website.

1.3 Objectives

What’s For Dinner has three years of operation. The following are the goals for the first three consecutive years of operation

1. To exceed customers’ expectations for food service and food service products.
2. To increase the number client served by 25% per annum through superior service.
3. To build a sustainable, profitable start-up.
4. To realize an after-tax net profit of $134K in the third year.
5. To make a profit of 10% or more on sales each year.