Bauman’s Frozen Custard (and Italian Ice) will be a scoop store located on a busy Street in Eugene, Oregon. Bauman’s is a start-up shop and has long-term presence plans in the Eugene/Springfield market. Along with a $15,000 investment by Matthew Bauman, Bauman’s Frozen Custard hopes to initially make a successful effort to secure start up financing through a combination of investment and debt to establish the location.

Bauman&#8217’s is looking to introduce Frozen Custard & Italian Ice to Eugene’s market. The company’s initial offerings will be a mixture of rich, creamy Frozen Custard and bright, sweet Italian Ice in a selection of sizes. By using selective marketing, we hope to build a loyal client base that will recognize Bauman&#8217s Frozen Custard & Italian Ice as a high class scoop shop offering a premium product.

We predict our first year sales will reach approximately $66,000 and climb to over $90,000 by the end of the second year. Despite a first-year loss, we expect to become financially sound by year two. Based on our marketing research, even a small scoop shop should be able to achieve these sales. Our overall financial model focuses on long-term opportunities and avoiding quick returns. This is in contrast to the fast-paced, trendy restaurants with shorter lives in bigger cities.

1.1 Mission

We strive to create Italian ice and frozen custard of the highest quality using only the best natural ingredients.

To achieve the highest standard of excellence through exceptional service and product offerings, in a friendly, sparkling, soothing environment.

To actively seek out and meet the needs of customers.

1.2 Objectives

The objectives of Bauman’s Frozen Custard and Italian Ice are to:

• In the first year of operation, more than $65,000 in sales were achieved.
• The second year will see an increase in annual sales of 30% or more compared to the first year.
• Frozen Custard’s unique flavor benefits over traditional icecream are something that we made sure to tell at least one fifth of the people living within a 10-block radius of our store within our first six months of operation.
• Establish the business as the premier Frozen Custard store in Eugene.

1.3 Keys of Success

Bauman will outline his keys to success.

1. Its product line is high quality.
2. To develop and maintain strong relationships with customers and generate repeat and new business,
3. The grass roots marketing sector is a major market.
4. Innovating new product offerings that will differentiate us from our competition.