Golf Course Business Plan
Willow Lake Village, which is a new retirement resort, is just half a mile from Willow Park Golf Course. The 18-hole facility is situated in the growing Crest Canyon area. It has beautiful views and a challenging course layout. The property includes a Pro Shop, driving range, cart barn, maintenance buildings, and a pavilion that seats up to 50. Access to the course is made easy by the complimentary shuttle service that connects all the area’s retirement villages. Willow Park Golf Course also will have an on-site snack bar.
Crest Canyon is visited by over 200k retirees each year. On average, these visitors spend over $250 million, annually, for lodging, food, and recreational activities at Crest Canyon area.
Marty Snyderman and Palmer St. Andrews, co-owners at Willow Park Golf Course, signed a 10-year lease with Claremont Properties, which is $250,000 per year.
1.1 Objectives
The objectives of the Willow Park Golf Course for the first three years of operation include:
- Revitalize the old course to attract loyal local clients.
- Use strategic alliances and players’ word-of-mouth recommendations to make Willow Park a destination course for vacationers, and avid players who are willing to travel to golf.
- Exceeding customer’s expectations.
- Assemble a competent and efficient staff.
1.2 Mission
Willow Park Golf Course was established to attract residents and tourists to the Crest canyon area.