Kona-Q is a fast-casual restaurant, serving fast, fresh, healthy grilled meats and vegetables. Salem, Oregon is the location of the first store. The company has ambitious growth plans and will open one more store every twelve months. Kona-Q, an Oregon Corporation, is headed by Kevin Anderson.

The Market

You can divide the market into two segments: families and individuals. Families will comprise the majority of dinner time business with individuals making up the majority of lunch time business. With 26,585 potential customers, the family segment has an annual growth rate of 9%. Individuals have an 8% growth rate and 33,654 potential customers. Kona-Q operates in the fast-casual restaurant niche, competing with traditional sit-down eateries.

Products and services

Kona-Q provides an unmet dining experience. Customers are treated with great customer service and encouraged to return. The menu offerings are fast, simple, healthy, and easy to prepare.

Competitive

Kona-Q’s customer experience can be a powerful way to differentiate itself. This will increase repeat business. KonaQ’8217’s fast and healthy foods are the second competitive advantage.

Management

Kevin Anderson has worked in the restaurant sector for seven years. Lewis and Clark College awarded Kevin a dual major in accounting and entrepreneurial management.

Sales have been forecasted to be $255K and $475K for years two and three. In year three, the net profit will reach 9.07%.

1.1 Mission

Kona-Q strives to be the leading fast-casual restaurant. This will be accomplished by offering an unprecedented experience coupled with great food and reasonable prices.

1.2 Objectives

• To be the best fast-casual restaurant in each market.
• To open a store new every 12 months.
• To provide high-quality food at an affordable price.

1.3 Keys to Success

• Offer simple, delicious menu items.
• Treat every customer like they are your only customer.
• Adopt strict financial controls.