Arz al-Lubnan Hookah Bar will be a new concept offering hookah to college-aged customers. The first bar will be established in Trendytown, and managed by the business founders, Sayed and Yasmine Batroun. The company will make revenue from the sale of non-alcoholic beverages, flavored tobaccos, and appetizers. To launch its first bar, the business needs angel investor funding.

The business projects to become profitable in its first year with good profit from strong sales in the first year. Sales will triple by the third year of operation. High margin products will make the net profit respectable. An investor can sell the franchise to a chain to help them expand their market.

Objectives

Arz al-Lubnan Hookah Bar seeks to achieve the following objectives with the launch of its first hookah lounge:

1. Establishing a community of hookah-smokers who contribute programming, events and culture ideas to Arz Al-Lubnan Hookah bar. 50 events or programs were held in the third year.

2. As a sign of its community, to keep a Facebook Fan page with 5,000 members by the third year.

3. To become financially viable in its second year via the sale of tobacco, food or beverages.

4. To establish a franchisable model for hookah bars and initiate fundraising and planning for franchising by its fifth year of operation.

Mission

Arzal-Lubnan Hookah Bar aims to create a friendly, relaxed and stimulating environment for hookah enthusiasts, as also new converts. The environment will draw on elements of Middle Eastern culture as well as the culture of the local environment.

Keys to Success

These are the keys to success at Arz al-Lubnan hookah bar

1. Create a comfortable environment

2. Provide high quality tobacco, food, drinks, and hookah equipment

3. Establish a loyal core following

4. Expand the market in Trendytown for hookah users

5. Encourage customers to be active in creating their own culture at Arz al-Lubnan Hookah Bar