Pegasus is the top inline-skate accessory manufacturer in the industry. Pegasus has three new and useful skate accessories. Pegasus can produce high-quality products as the company is made up of skaters who make products for skaters. Pegasus will quickly gain market penetration and establish themselves as an innovative inline skating product company.

Pegasus is an LLC located in Venice CA. Venice was chosen strategically to provide Pegasus reliable product feedback as Venice is known for being the inline skating capital.

Products

Pegasus currently stocks three products or is soon to release them. BladeBootsTM is the first product. It’s a fabric wheel covering that allows skaters the freedom to travel and shop anywhere they want, as well as protect the skates and the surfaces they use. Pegasus’ second product is SkateSail, an innovative product that has created a new niche sport that combines inline skating and windsurfing. Pegasus not only created this unique product but also supported and grew the niche sport to be an extension of inline skateboarding. SkateAid is their last product.

The Market

Pegasus supplies the inline skate market with helpful accessories. The market has grown to 31 million with more than 31,000,000 pairs of skates already. 26 million of these skates have been sold to fitness and recreational skaters. This is the primary target market for Pegasus. Pegasus’s market can be split into five segments, including speed, recreation, speed and hockey.

Management Team

Pegasus’ success lies in the fact that its entire base is made up of skaters. Not only do the products cater to skaters, but the whole company lives and breathes the sport. Sal Chavez (CEO) has 23 years experience in skateboarding. Sal is so passionate about skating, he doesn’t own an automobile and commutes by inline skates. Sal has worked as a designer for three companies. Sal has also spent years in retail environments giving him first hand knowledge of skater’s preference.

Sandi Arnold is Pegasus’ Vice President and is also a true enthusiast. Sandi has seven decades of product experience at Rollerblade. Pegasus is also supported by Beth Laird who serves as administrator and web master. Pegasus will benefit from Beth’s extraordinary computer skills. Beth has come from Inline Skating Today, the premier Internet based industry newsletter.

Pegasus is a dynamic business that uses employee passions to benefit the company and the sport of inline skaters. Pegasus should be profitable by month three. For year one, sales will be in good shape and should increase by severalfold by the end. Pegasus will make respectable net profits from year one to year three.

1.1 Objectives

• To fulfill the after-market skate accessory demand with top quality products.
• To develop and manufacture SkateAids by month three.
• Skate tours to be completed by Spring next year.
• To be profitable within the first year of being in business.
• To inspire our customers to live healthier lives by making it more fun and easy for them to skate.
• We provide support for skaters via our web site, including interviews and solutions to foot-specific problems.
• To establish an e-commerce marketplace and maximize our profit margin. We achieve full retail profit via e-commerce.

1.2 Mission

Pegasus International will fulfill the market need for after-market products. This is a market that we have identified based upon the large number of skates that have been sold over the last five year.

Pegasus Sport International will develop a network of service providers for in-line skaters, providing products that make it easier to incorporate skating into your daily life. Our goal is:

• Expand skating as an alternative to driving to do local errands.
• Establish a skater’s network with a focus in health and fitness.
• SkateSailing is a new sport that should be encouraged internationally.
• SkateAids is currently in development.

1.3 Keys to Success

1. Through feedback from skaters, we are able to develop high-quality in-line skating accessories.