Opportunity

Problem

The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren’t socially, economically, or politically isolated.

Solution

JavaNet will offer a unique platform for communication and entertainment via the internet, which is not like a cafe. JavaNet’s purpose is to offer a forum for communication and entertainment that is social, educational, and fun.

Market

JavaNet intends to cater to people who want a guided tour on their first spin around the Internet and to experienced users eager to indulge their passion for computers in a social setting. JavaNet will also be a hub for professionals, both local and international, who want to collaborate or check email in a relaxed environment. JavaNet&#8217 will allow professionals to either plug their notebooks in to Internet connections or use JavaNet&#8217’s PCs. JavaNet’s target market is a broad range of ages. It includes members of Generation X, Baby Boomers, and those who grew to be surrounded by computers.

Competition

Cafe Paradisio Coffee Corner, Full City Coffee Corner, Allann Bros. are the major competitors in retail coffee. These businesses are located near or in the downtown area and target a similar market to JavaNet’s (i.e. Students and business people who are highly educated and mobile.

Why Us?

JavaNet will implement a differentiation plan to position itself as a leader in the cafe market. JavaNet differentiates itself by offering Internet service. JavaNet’s comfortable environment, including coffee and bakery items, makes it stand apart from other Eugene Internet providers.

Expectations

Forecast

We intend to make more than 500,000 and close to 1,000,000 sales each year. In years 2 and 3, we will have earnings.

Financial Highlights by Year

Finance is required

The following is the financing that we have already obtained:

1. $24,000 Oregon Economic Development Fund
2. $19,000 of personal savings from owner Cale Bruckner
3. $56,000 from three Investors
4. Short-term loans for as high as $10,000