Grassroots Wireless a start-up company providing wireless broadband Internet access to many Chicago neighborhoods. Grassroots is able to connect large areas with broadband Internet connections by using Wi Fi technology and their own repeaters.

Steve Teche is the founder of Grassroots. Steve has an MBA and a Computer Science undergraduate degree. He can execute this well-researched, detailed business plan. Steve spent two years in the Peace Corps, which gave him not only an incredible and reasonable boost in confidence to accomplish a business venture, but also provided him with solid project management skills and experience.

The market for wireless broadband Internet connections is wide open. Traditional broadband connections demand is exceeding conservative forecasts. The wireless market is even more exciting due to the significantly lower costs needed in terms of delivery infrastructure. As Grassroots&#8217’ customer base grows, the costs of delivery infrastructure decreases. This makes Grassroots’ existence even more convincing.

Grassroots focuses on three groups. The first is students. They are the market segment with the highest expectations for speed and use of the Internet. The second group are professionals. They have disposable income and not much time to spare. Professionals use the Internet a lot, both personally, as well as professionally. Techies are the last group we will target. These are the first to adopt any technology and spend a lot of time using it.

Grassroots, a business model that uses technology and proprietary tools to meet a market demand at a lower price, is compelling. Margins can increase with increasing customer base, in addition to generating great margins and low infrastructure costs. This innovative business plan is likely to succeed, with Steve Teche in charge of its execution. The business will see modest profits in year one, and then grow exponentially in years two and three. Net profit is forecasted to be commensurate in years two and three.

1.1 Mission

It is Grassroots Wireless’ mission to provide fast, wireless Internet access at a reasonable price. Our services must satisfy every customer.

1.2 Keys for Success

• Practice disciplined growth.
• Profitability by the second year
• Assure that customers’ needs are met. Maintain a customer retention rate of 90%.

1.3 Objectives

• Provide, fast, reliable, wireless Internet access.
• Show respect to your customers.
• In just two years, you’ll be profitable.