Popular culture has moved beyond the borders of its original location. The advent of cable television, syndicated radio programs, and the Internet has created a world where a fashion statement in New York will be on the streets in a small midwestern town in a matter days. Our telecommunications system is lightning fast, increasing young customers’ expectations and demands for products that reflect their culture.

This clothing store plan shows how SmokeJumpers intends to offer young customers youth-oriented clothing and products that are available in large urban areas, but not local.

The target customer for this product is Generation Y (11-18 years old), who listens and participates in youth sports like skating and snowboarding. She also looks to urban areas for inspiration and alternative clothing styles. SmokeJumpers will provide the distinctive clothing, shoes and products that are just ahead of the fashion curve.

Mission

SmokeJumpers was founded to offer unique products and style to young people.

Keys to Success

• Accessible store, where you can always find the new thing you are looking for.
• Great vendor relationships will allow for quick shipment.
• Establish an effective strategy for advertising to our target customers.
• Design a store image that is both trendy and attractive for our customers.