Coaching Company will provide top-quality professional development and coaching services. Coaching Company’s principal officer believes that entrepreneurs and small businesses suffer from two main problems. They lack the skills and knowledge to manage their businesses effectively from an ownership perspective. Both lead to lowered expectations, lack of business and personal growth and frequent owner burnout. Coaching Company believes these are the weaknesses that can be exploited to increase local market share.

Over the next three year, Coaching Company’s objectives are:

• Revenues of about $81,000 in sales by the end year one
• In the third year, sales revenues will be approximately $150,000
• At least 60% of your clients are small businesses.
• Before the end the first year, move into small office space.

The company will provide professional development services in a cost-effective manner. It will also maintain a comprehensive quality control program to ensure client satisfaction. Each contract is viewed by the principal officer of the company as an agreement between two partners, not between clients and businesses. This will allow for greater long-term profit through repeat business and referrals.

Coaching Company will establish the following key procedures to help it achieve its goals.

• Coaching Company is able to create a unique, innovative, and upscale environment that differentiates it from other professional development and coaching companies.
• Educating the business community on what business and strategic coaching has to offer.
• The formation of a learning environment that will bring people with diverse interests and backgrounds together in a common forum to overcome challenges both professionally and personally.
• Access to resources for business coaching and consulting services is affordable

Coaching Company is an LLC (limited liability company) that is a start up. It consists of one principal officer, who has over 15 years’ industry experience. Frank Smith (principal) will be investing significant amounts of his own capital into the company to cover start-up costs and future growth. Coaching Company will collaborate with Coaching Company(r), the national franchise for services. Coaching Company will be limited in a home office in Anytown, MI. The workshop facilities will be contracted out from different professional venues.

The company plans to leverage its customer base and existing contacts to secure short-term and long-term coaching agreements. The company’s long term profitability will depend upon professional contracts, which it can obtain through strategic alliances as well as a comprehensive marketing plan and a referral program.

The company’s initial focus will be on professional development, workshops and one-on-one coaching. Coaching Company will offer a separate, comprehensive career counseling service beginning in year 2. This will include resume assistance and interview skills, job-seeking strategies, and networking opportunities. The company carefully examined its financial projections. This was done intentionally to allow for unforeseeable events. The principal of the company believes that cash flow projections for the future are realistic.

1.1 Objectives

Coaching Company’s goals for the first 3 years of its operation are:

• Coaching Company’s unique, innovative and elegant environment will set it apart from other coaching or professional growth businesses.
• Educating business leaders about the benefits of strategic and business coaching.
• The creation of a learning community that brings together people from diverse backgrounds in a common platform to overcome obstacles professionally and personally.
• Access to business coaching and other services at an affordable price

The financial objectives for Coaching Company over the next three years are to:

• Reacquire sales revenues of approximately $81,000 in the first year.
• In the third year, sales revenues will be approximately $150,000
• At least 60% of your clients are small businesses.

1.2 Mission

Coaching Company offers small business owners, managers and entrepreneurs a reliable, high-quality resource for business coaching, and professional and management development on both a local and national scale. Its mission helps clients create the strategy, motivation, and accountability they need to succeed in business and life. Each contract is an agreement between business and customers. It is between partners who are looking to form a long-lasting and mutually beneficial partnership. This will result in greater long-term profits via referrals and repeat customers. Coaching Company should also be able keep its finances in check by offering high quality services and charging high fees.

Success Keys 1.3

1. Excellence in fulfilling the promise–completely confidential, reliable, trustworthy expertise and information
2. Increase visibility for new business leads
3. Retained coaching, project consultancy, workshop facilitation, and individual coaching are all ways to leverage your single source of expertise into multiple revenue streams.
4. To ensure that each client is successful and grows, we consistently develop productive and thought-provoking learning experiences
5. Our use of state-of-the-art technology
6. Services easily accessible
7. A seasoned advisory team